Jansport
“Made for 2050”

JanSport's "Made for 2050" initiative is the brand's long-term sustainability campaign focused on reducing environmental impact, utilizing 100% recycled main body fabrics, and diverting millions of plastic bottles from landfills.

Targeting Gen-Z and Gen-Alpha through a self-aware, doom-scrolling lens requires matching their media fatigue, rapid-fire humor, and deep irony. The buzz word being, “sustainability”.

We even played with the idea of a custom URL with messaging like: Hit up www.jansport.com/MadeFor2050 to see our journey.