Harpo Productions / Apple Books
In 2021, during the peak of the pandemic, I landed a contract gig with Harpo, to create bespoke visuals in support of (4) slated OBC selections in a span of 10 months. After speed-reading through each book in under two weeks, I put pen to paper and translated each book’s themes, characters, and cultural context into a visual wireframe for initial direction sign-off.
Note: Each phase had at least 3 rounds of approvals from Harpo’s editorial team, Apple Books, and from the authors and publishers as themselves. I made a lot of new friends!
Because the Bookstagram community is highly engaged and culturally aware, I conducted extensive visual and cultural research to inform creative direction, references, and content formats. I also partnered with editorial, production, and creative teams to carry each concept from research and ideation through final execution. Much love to the teams! Here is the work.
Creative Art Direction / Illustration / Motion Design / Photography Capture / Copywriting
Client: Harpo Productions / Apple Books / Oprah Daily
Date: 2021