Opendoor

Opendoor created the iBuying category in 2014–setting out to reinvent life’s most important transaction with a new, radically simple way to buy and sell your home. Since then, the competitive landscape has only gotten hotter, being further accelerated by the pandemic.

Opendoor has partnered with R/GA as their digital innovation partner. To start, work will focus on four key workstreams: Testimonials, Activations, Sponsorships and Social ID. In order to ensure that this work will be grounded in a strong strategic foundation, R/GA will begin with a Definition Phase that will focus on refining the existing creative concepts and establishing a cohesive GTM strategy for all workstreams.