tbs / Turner Broadcasting System
I loved ideating hype-content that spanned (4) separate tbs series (Wrecked, The Detour, People of Earth, and The Guestbook) where we created buzz for premiere, in-season, and finale content. A few fun series activations thrown in for good measure, shot in studio where I was a hand model for Guestbook’s “Tiny Cottage Series” where we reenacted scenes using office objects with character’s faces taped on for recognition. Shout out to Michael K. Williams (Omar from “The Wire” HBO) as he was my road dog for all things BTS.
Art Direction / Photography Principals / Motion Design / Content Creation / Talent Management BTS
Client: Turner Broadcasting
Agency: VAYNERMEDIA
Date: 2016-2019
Wrecked S3
We decided to treat season 3 like a summer blockbuster with lots of action-packed comedy. Highlighting the smart, clever, adult-humor that goes beyond the physical humor. Grabbing viewer attention by showcasing the talent involved. We even featured heartthrob Rhys Darby’s Untrue Hollywood Story, that caught a few audible gasps along the way.
The Guest Book S1
Season 1 of The Guest Book was a blast! We pitched an unconventional Facebook Live finale stunt where we created a season recap, using random dolls and a 1:12 scale set. We shot this in-studio over one day, edited in a week. Greg Daniels was so excited about this activation he got a doll made of himself to feature in Season 2 airing October 23rd 2018.
The Guest Book S2
Kicking off Season 2 of Greg Garcia’s The Guest Book our team was tasked with creating fast paced, and talent-driven content to stop people in feed. Each week, we used moments of hilarity to highlight the guest stars checking into The Bare Feet Retreat.
Season 2 Finale strategy, we'll host a live, scripted post show on FB Live called “The Bare Feet Breakdown”, where actual partydolls discuss the latest episode that just aired. During the breakdown, we asked fans to vote on their favorite moments from each episode, offer them multiple choice trivia questions they can answer with emojis, and ask them to use emojis to answer questions related to the themes/storylines of that episode.
The Detour
Season 3 finds the Parkers on the lam in Alaska. After months of running, the family finally finds a community of misfits and decides to settle down and start rebuilding their lives. But they're not out of the woods, as the law isn't far behind. Hence the beards and scratchy looking flannel.
*The husband-wife team of Jason Jones and Samantha Bee, longtime correspondents on "The Daily Show With Jon Stewart," executive produce a comedy series inspired by their own experiences with family vacations.
“Unsung Heroes”
S3 Finale Content
To close out season 3 with a bang, TBS asked us to do something special to encourage fans to binge season 3 of The Detour. We decided to highlight the “Unsung Heroes,” whether they were recurring characters or main cast.
“Top Ten Parker Moments”
S3 Post Finale
After The Detour finale of season 2, we created a TOP 10 MOMENTS video to highlight ALL the shenanigans that The Parkers found themselves in. We focused on the relatable moments and kept it family oriented. The Parkers are our favorite dysfunctional family on the run!
Rotten Tomatoes
“Certified Fresh”
To capitalize on previous show learnings, and to gain new viewership we partnered with Rotten Tomatoes to highlight the hilarity that critics loved about TBS’ People of Earth.