Toyota 86
“It’s Not For Everyone”
Toyota approached us to help create buzz around the launch / rebrand of the Scion FRS. The idea was to focus on the car enthusiasts who love the heritage of the Toyota (AE86). A Driver's Club. The 86 is not for everyone. We shot and launched several versions of this ad.
Art Direction / Photography Principals / Motion Design / Brand Design
Client: Toyota
Agency: VAYNERMEDIA
Date: 2017
