Jansport
“Made for 2050”

JanSport's "Made for 2050" initiative is the brand's long-term sustainability campaign focused on reducing environmental impact, utilizing 100% recycled main body fabrics, and diverting millions of plastic bottles from landfills.

My role was to visually recreate a doom-scrolling parody treatment that was meant to target Gen-Z / Gen-Alpha’s media fatigue. The buzz word being, “sustainability”. We threw in a short montage that alluded to the effects of global warming, and paired it with a few on-the-nose characters that added a nod of self-awareness, rapid-fire humor and deep irony. This was a production sprint, but we think we landed in a safe, and sustainable place that was Made for 2050.