AppleTV+

Joining AppleTV’s internal content team, when the platform just broke ground was a labor of love.

My role as content team member was a hybrid of art direction and segment production. My creative partner and I, researched talent, wrote thoughtful interview questions, conducted interviews, and often worked with in-house editors to shape the complete narrative around Apple Original programming / 3rd party productions.

My career highlight at Apple was meeting the puppeteers who brought Jim Henson’s “Fraggle Rock - Rock On!” reboot to life, during the peak of the pandemic. Hearing about the process in which they independently captured content in their home studios, and managing production challenges remotely was amazing to see and hear. My second, was art directing the first annual Apple TV+ Emmys FYC booklet, from concept to final output.