AppleTV+

Joining AppleTV’s internal content team, when the platform just broke ground was a labor of love.

My role primarily focused on visual treatments, and photography principals. Guiding motion, and video content production in accordance with AppleTV’s brand guidelines, and social practices. My daily tasks were to manage internal media teams, external production partners. During the pandemic, my creative partner and I conducted exclusive interviews with Apple Originals talent roster, or 3rd party showrunners.

My career highlight at Apple was meeting the puppeteers who brought Jim Henson’s “Fraggle Rock - Rock On!” reboot to life, during the pandemic. Hearing about the process in which they independently captured content in their home studios, and managing production challenges remotely was amazing to see and hear.