Enterprise Holdings
For this social-first “glow up”, my role consisted of leading a (3) phase workshop to incorporate a “car as homebase” and “get smart” content series into our existing ecosystem of templates. We created an additional bucket that end up being a fan favorite, which we called “rent your own adventure”.
The challenge was creating these concepts with the intention to differentiate the voice, and visual language of Enterprise, and National. The strategy was to hero rentals as the places we love spending time in, finding peace of mind, or leaning into reasons to trust Enterprise/National as the efficiency leaders; who make renting feel as seamless and frictionless as possible.
Creative Art Direction / Storyboards / Motion Design / Photography Principals
Client: Enteprise Mobility
Agency: R/GA
Date: 2025
Enterprise Holdings
With this social-first branding project, my role consisted of leading a brand-wide social audit across (4) business channels. Comparing inconsistencies in layout, brand placement, guidelines and image use. The team goal was to unify the visual aesthetics of these (4) brands and build a design system that organizes brand elements into components, typographical hierarchies and create guidelines that will be the codex of every new brand template going forward.
The vibe went from informational, to visually engaging, clean, and editorial. We created cohesion where there was once chaos. By the end of this exercise, we delivered 12 bespoke templates / 114 unique deliverables to support their most common social needs, followed by a week-long Figma powered workshop with EH’s internal content team.
Creative Art Direction / Storyboards / Photography Principals
Client: Enteprise Mobility
Agency: R/GA
Date: 2023-2025
