Enterprise Holdings

With this social-first branding project, my role consisted of leading a brand-wide social audit across (4) business channels. Comparing inconsistencies in layout, brand placement, guidelines and image use. The team goal was to unify the visual aesthetics of these (4) brands and build a design system that organizes brand elements into components, typographical hierarchies and create guidelines that will be the codex of every new brand template going forward.

The vibe went from informational, to visually engaging, clean, and editorial. We created cohesion where there was once chaos. By the end of this exercise, we delivered 12 bespoke templates / 114 unique deliverables to support their most common social needs, followed by a week-long Figma powered workshop with EH’s internal content team.