New York Islanders
“This is Isles Nation / We Go To Work”

R/GA partnered with the New York Islanders rebrand to evolve the brand’s visual language and bring the “Isles Nation” platform to life through a bold, content system rooted in Long Island pride. Inspired by the region’s blue-collar spirit, diverse fandom, grit, and hardworking culture. The video work demonstrated how the new identity could translate into dynamic, ownable content across formats, giving internal teams a clear creative blueprint for producing work that feels distinctly Islanders—tough, local, and built to work.