Nike Run
CPH MAR ‘25
*Shotlist Themes
My role was to assist Nike Run, Copenhagen team with a series of thematic shot lists and photography principals, that were intended to capture legacy in real time. Visual stories that preserved the biggest moments on the field. The wins, the release, the emotions, the exhaustion, and all the celebrations.
Here are some themes that were approved for use, and are still in play at Nike Run.
Art Direction / Photography Principals
Client: Nike Run
Agency: R/GA
Date: 2025
01 / Winning Is Everything / AND IT ISN’T COMFORTABLE
02 / Solitary Refinement / MENTALLY PREPARING TO WIN
03 / Wins on the World Stage / FRAMED BY COPENHAGEN
“Candid moments of accomplishment should feel humble, yet powerful.”
04 / Basking in Greatness / THE ACT OF QUIET CELEBRATION
05 / Dynamic Momentum / WE FOCUS ON THE WINNERS
06 / Crossing the Line / THE MOMENT TIME STOPS
07 / Another Angle / A CAPTURE THEY DIDN’T EXPECT