“A Fever Dream” Directed by Nono + Rodrigo
A film concept and 360 campaign. I visually developed and interpreted the essence, curated vibes and hidden gems found only inside the Cosmopolitan of Las Vegas. My film treatment, was to use "light as character & color as story," with contrasting hues for added cinematic mood. My post-production role was to ensure the VFX felt polished and clean. The pacing & art direction fell inline with our “fever dream” concept.
Inspired by Suspiria (1977) Dario Argento. Film was directed by the cinematically talented duo of Nono Ayuso + Rodrigo Inada.
The Story: A young woman who, in her heart, is in search of something more. Upon taking a leap of faith, she is teleported into a fever-dream of a world – where metaphors and symbolism play out to reveal our character’s deepest desires.
Lighting Treatment Inspo: Madonna’s ‘Confessions on a Dance Floor', Only God Forgives (2013), March 2017 Vogue Paris, Plein Sud campaign featuring Milla Jovovich 1997.
Art Direction / Storyboards / Music Supervision / Styling & Casting
Client: The Cosmopolitan of Las Vegas
Photography by Lily Eiger
Agency: R/GA
Date: 2024
“Be Totally Consumed”
MGM tapped R/GA to ideate a campaign refresh for 2023. Something that swaps suggestive Las Vegas after-hours tropes, for a retro-glam showcase of the culinary treats that can be found inside the sequined walls of the Cosmopolitan of Las Vegas.
My role was to create a visually memorable treatment where nothing is quiet. Everything is unapologetically glamorous. Up-cycled vintage glamour. Manicured hands adorned with chunky old Hollywood-inspired sparkle. Textures of crushed velvet, underneath an abundant spread of eclectic table decor that complements the curated menu.
We ideated on a 360 campaign, and hero :30, with a suite of artfully captured stills that visually reflect the identity, and diverse food & beverage offerings at The Cosmopolitan of Las Vegas. From grab and go, speakeasy gems, to fine dining. It’s the unexpected pairings that are totally ownable and unique to TCOLV.
Art Direction / Photography Principals / Music Supervision
Client: The Cosmopolitan of Las Vegas
Photography by Emily Hawkes
Agency: R/GA
Date: 2023
